A successful content strategy is an association imperative. There are numerous benefits to having a content strategy: delivering value to your members, positioning yourself as a market leader or thought leader, improving your SEO, and demonstrating that your association is evolving and can meet the needs of its members.
But not all content strategies are created equal.
Many wrongly believe the more content, the better. But that thinking is wrong. The focus should be on high-quality content your target audience wants, not what you want to share.
Developing a successful content strategy can be overwhelming, but it doesn’t need to be. Your association’s content strategy should be a team effort. And there are steps that you can take to create, launch and maintain to publish content your audience can’t wait to get their hands on.
It is possible to build a content strategy that:
Aligns to your organizational goals
Meets the wants and needs of your audience
Yields the results you are after
This course shares how to build a focused, measurable content strategy that delivers value to your members and flows from your strategic plan. You’ll discover how to:
Develop a content mission statement that keeps your content focused
Create and lead a successful content strategy core team
Identify your target audience
Find and leverage your high performing content
Create workflows that support and streamline your core team’s efforts
Develop a distribution strategy and reporting practices that will measure and share your success
Upon completing the course, you’ll have the confidence to lead your association’s content strategy.
AMY T. WILLIAMS, MSIMC
.org Source Senior Consultant – Marketing and Communications
Throughout her 25-year career, Amy has generated hundreds of millions of dollars for her clients. Her audience-centric approach to marketing and communications helps clients build relevance and deliver value so they can grow revenue.
More than two decades of leading creative and digital teams, copywriters, and marketers helped Amy hone her skills in branding, creative, copywriting, content strategy, and marketing in the digital age. Her work with business development and membership teams made her a powerhouse in creating robust sales and marketing plans with record-breaking conversions.
Amy received her Bachelor of Arts in Integrated Communications with a minor in advertising and her Master of Science in Integrated Marketing Communications from Roosevelt University.
