While marketing gurus often focus on the technical side of SEO, content is a key part of any SEO strategy. Without quality content, it’s impossible for your site to rank on search engines. Learning how to write and optimize high-quality content is a crucial skill for anyone who wants their website to rank higher on Google, Bing, and other search engines.

The type of content that ranks high in SERP’s is constantly changing. It’s more than just finding the right keywords and optimizing UX. Google’s RankBrain and modern algorithms look for content that fits three core criteria: Expertise, Authority and Trust (E-A-T). In this course, we show you exactly what you need to do to plan, create, optimize and promote content that Google spiders - and your visitors - will love.

First, we’ll dive deep into how to write optimized meta data, including title tags and meta descriptions. We’ll then cover the various types of content and how to optimize them, such as landing pages, blogs, and schema markup. Finally, we’ll tie it all together by showing you how to create a winning content strategy that will boost your website’s ranking and traffic. Without further ado, let’s dive in!