One of the secrets of successful businesses is that they understand how do their consumers/ customers behave. It is because once you know certain triggers that the consumers positively react to, you capitalise on those and provide the best experiences that your consumers are looking for. To find out these triggers that we being consumers are prone to, it is inevitable to study the behavior of consumers.

Understanding consumer behavior helps us to treat the consumers the way they want to be treated, in result, it makes them happy consumers/ customers, which in return, make them come back to our company, business, and organisation again and again. This is a win-win situation for both parties. But how will we understand the behavior of consumers?

Worry not. This course of consumer behaviour will teach you some very established models in the field of marketing. Understanding these models will help you know those factors that influence consumer decision making. Further, there are models in this course that will also teach you the process a consumer goes through in making a purchase decision. Businesses, companies, and organisations must know these models to improve their marketing strategies, and also to understand the psychology of ideal consumers/ customers.

After attending this course, you will be able to at least understand the following:

• Established definitions of consumer behavior

• Main factors that influence consumer's decisions

• Different types of decisions that we make being a consumer

• What are the different stages that we go through before we buy a product/ service?

• What should companies, businesses, and organisations focus on during "pre-purchase", "purchase", and "post-purchase" stages?

• Why do some people buy products as soon as they are launched, while others buy it at a later time?

Remember, with a sound understanding of your consumers, the success of your business is guaranteed!