In this course, you will learn 4 things:

- How to Score Leads in Salesforce

- How to Put those leads into a Salesforce Campaign

- How to Map that Salesforce Campaign to a Marketing Cloud Journey

- How to Configure a Marketing Cloud Journey Entry Source

Learning these skills will allow you to visually qualify the best leads with a star rating system in Salesforce.

With this star rating system, you can inject the most qualified leads into a Salesforce Campaign that YOU create.

And then you can have all emails and marketing materials FULLYAUTOMATEDin order to send Personalized and Company-Branded information to customers at the exact time it needs to reach their inboxes.