In this 3-hour, self-paced video course, you will learn everything you need to know to create, promote and expand your own Brand.

Section 1, we discuss Consumer Behavior to understand why customers buy the things they do, as well as the Customer Buying Process and cycle. This section is crucial to understand how costumers choose and consume different types of products, depending on their culture, geographical location and social circles.

Section 2, we look at how to create, develop and conduct Integrated Marketing Campaigns that will help customers recognize your brand regardless of the medium. This is important in order to create Brand Loyalty and recognition.

Section 3, is all about Brand Management and how to choose the best and most easily recognizable logos for your company, as well as choosing a team of employees who are motivated and fit perfectly into your company culture.

Section 4, dives into the Marketing and Market Research processes. These 2 are very different from each other. One of them uses first-hand data collection methods like focus groups and experiments, while the other uses secondary sources of data like website articles and journals.

Section 5, will help you take your brand, product, or service into the global stage as we look at the globalized economy and realize that we are all interconnected. We study cultures from other countries and penetration strategies like licensing and subsidiaries.

Section 6, puts it all together by helping you create a social media presence and teaches you about the most cost-effective methods to conduct marketing campaigns.