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Today's world is extremely competitive and you need to stand out from the crowd. One way to stand out is by creating a personal brand. If you are an entrepreneur, no matter what stage of the company you are in, building your personal brand consistently positions you and establishes you as an authority on a particular subject.

#personalbranding

According to Forbes Magazine, Personal Branding is more important than ever.

THE ONLY COURSE IN THE PLATFORM WITH A COMPLETE PRACTICAL EXERCISE TO HELP YOU GOING THROUGH THE PROCESS OF PERSONAL BRANDING - DO IT YOURSELF

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Whether you know it or not, you have a personal brand. When you Google yourself, what pops up? These results are the first impression people will have of you. Is it a good one? Is the information you are sharing across LinkedIn, Facebook, and other social media sites consistent? Whether you have a date or a job interview, chances are someone is going to Google you to learn more about who you are. The question is, do you want to allow your online reputation to take on a life of its own or control the narrative? With the proliferation of social media and the gig economy, it has become essential for everyone to embrace #personalbranding .

Jeff Bezos, the founder of Amazon, is famously quoted as saying, “Your brand is what people say about you when you’re not in the room.” The term “branding” used to be reserved for businesses, but with the advent of social sites and the gig economy, personal branding has become fundamental. A personal brand is the unique combination of skills and experiences that make you who you are. It is how you present yourself to the world. Effective personal branding will differentiate you from the competition and allow you to build trust with prospective clients and employers.

Whether you’re an employee or entrepreneur, cultivating a personal brand has become more important than ever. One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees. Personal branding is also beneficial from the employer’s perspective. Companies should encourage employees to build strong personal brands because it’s good business. When employees are allowed to represent their company at conferences or events, they are not only developing themselves but also providing the organization more exposure. Employees can help acquire new customers and retain existing ones when they are viewed as trustworthy thought leaders. Another reason personal branding is valuable is that the gig economy is not going away anytime soon. The average person switches jobs every 2 to 3 years, and by 2020, freelance and contract workers will make up 43% of the U.S. workforce. Diane Mulcahy, the author of The Gig Economy, says,

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