Are you working for any organization which does both - Manufactures products and also provides service to its customers. Then you have a lot to learn from this course. A very apt and tailor-made course for those who deal with both products and services.

What do you learn from this course?

• Differences between Goods and Services.

• Meaning of Service Marketing.

• Characteristics and Types of Services.

• 7P's of Services Marketing.

• Meaning of Service Encounter.

• Importance of Value Addition in Service Industry.

• Challenges of Services Marketing.

This course begins by explaining few basic concepts so that everyone understands and moves towards covering advanced concepts.

You can get a clear idea about how marketing of services is different from that of products. It explains how marketing of services is very challenging and why it is still important because of:-

• A Key Differentiator

• Importance of Relationships

• Customer Retention

The characteristics of services is elaborated using 4 main perspectives which includes:-

• Intangibility

• Heterogeneity /Variability

• Perishability

• Inseparability /Simultaneity

The above points is also supported with an interesting case studies which explains about the characteristics of services.

Few new concepts like Factors which should be considered to fix the price for the services offered are explained in the middle of the course.

You can also learn about the importance of sales skills and techniques with the help of a case study. No doubt, this course is going to be fun-filled reading. It has lot of interesting facts and the entire course is interactive.

No prior experience is required to learn this course.

What are you still waiting for? Join Soon and Start Learning!!!!