Welcome to Baidu Ads for Beginners. This is a course focused on basic knowledge of Baidu marketing, which should take approximately 1 - 2 weeks to finish.
In this course, you will learn how to reach new customers and grow your business with Baidu Ads, Baidu online advertising and marketing program. This course is for learners who want to get started with Baidu Search Ads and create successful advertising campaigns.
Learn to use all the related tools, walk into a job and be a rockstar from day one. The skill you need to become a real professional of Baidu marketing: Basic Course. This certificate will help you to prepare for Baidu Basic Exam: English Speaking
What you will get:
Become a Strategist in China. Pass Baidu Marketing Exam (English Language).
You will learn how to open an account in Baidu
Organise and implement a Baidu analytics code.
During the course you will analyze and measure the effectiveness of keywords and display promotion marketing,
Create ads campaign structure,
Set a strategic framework,
Learn how to create a landing pages quickly
Get Baidu Marketing Knowledge:
Learn how to put the ideas presented to you or your brand with organic,
Listing and Baidu keywords promotion.
All features of Baidu and will have a look on the Baidu dashboard.
Tatiana will navigate yourself into Baidu creatives labs and show how to start managing ad campaigns in Baidu.
Before enrolling into the course, please take a look at the course learning objectives and structure:
Course Learning Objectives
In a video that plays in a link we will share with you a screen with your work area, Tatiana will navigate you through this course structure:
1. Create a Baidu Ads account and set up first campaign
2. Create semantic campaign structure and conversion settings
3. Do effective keyword research
4. Create ads and extensions
5. Understand the Baidu Ads dashboard
6. Optimize campaigns for positive return on investment
By the end of the project, you will be able to create a baidu search campaign and ad group structure, perform keyword research, write impactful ads and understand reporting and optimization strategies on Baidu Ads.
Course Structure
This course is divided into 4 parts:
Course Overview: This introductory reading material.
Baidu Ads for Beginners: This is the hands-on course that we will work on in Tatiana’s videos.
Practice Quiz: This is a practice assignment to set you up for success in the graded quiz.
Graded Quiz: This is the final assignment that you need to pass in order to finish the course successfully.
What's included?
