Is Your B2B Marketing Too Focused on Product Specs and Features?

Transform your Product "P" to SOLVING customer pain points and your Promotion "P" to EDUCATING customers on their applications. Learn how to engage with customers earlier in their journey to generate influence and preference for your brand and products later in their journey. Unlock the power of free marketing by educating customers on their applications and helping them address their jobs-to-be-done and pain points.

This small investment in example-based learning can increase the impact of your content marketing and sales enablement efforts, make your paid campaigns more strategic, grow your marketing leads, improve your win rates, and increase marketing ROI. Compare to theory-based courses that can cost hundreds of dollars and can take months to complete. Quickly learn practical and useful customer application concepts, based on real-world examples, to help you get started quickly. Imagine harnessing the power of free marketing by providing educational insight to your customers on their applications. Wouldn't that make you the marketing genius in your team?

This course is a part of the ValuZition B2B Marketing Specialization to transform your marketing strategy with customer intimacy and data-driven decision making. Learn practical and useful B2B marketing concepts, based on real-world examples, from an accomplished marketing leader. Get tools that can improve your company's revenue growth, profitability, marketing ROI, and CX. Below is a summary of the courses in the Specialization and their outcomes.

1. Solutions Marketing:Leading with Customer Applications: Learn how to engage with customers earlier in their journey to generate influence and preference for your products later in their journey. Trigger your customers to move from status-quo and prefer your solutions over your competitors' by focusing on their jobs-to-be-done and pain points.

2. Strategic Messaging Using Value Proposition Design: Differentiate your products and solutions by focusing on customer outcomes. Increase the impact of your B2B Marketing messaging, copy, content, and sales enablement tools.

3. Customer Segmentation Strategies and Models: Deploy the "Jobs-to-be-done" framework to add strategic depth to your segmentation model. Uncover opportunities for revenue growth, go-to-market optimization, product development, and pricing optimization by discovering and targeting attractive customer segments.

4. Customer Journey and Go-to-market Strategy: Learn why customer journeys are important, how voice of the customer and data analytics can be great tools to discover customer journey insights, and why it's critical to have your go-to-market strategy is informed by customer journey inputs.

5. Pricing Management to Drive Revenue and Margin Growth: Transform your B2B Pricing Strategy from Price to Value. Explore new Pricing Strategies and learn how to effectively use Pricing as a Revenue and Margin Management tool. Learn fast, apply faster from real-world examples and spreadsheet-based analysis tools.