Most courses give you an overview or a theoretical overdose of what entails in marketing. But, when you enter the field you realise it is a lot more challenging and you were not fully equipped.

This course provides you with easy to implement concepts and practical examples which are sure to fire up your career.

· Introduction to B2B marketing

· Market research & understanding the customer and their needs

· Setting goals

· Marketing operations

· Aligning marketing with business

· Practical case- from strategy to execution