Apple Search Ads is proven to be an effective user acquisition channel that can boost your conversion rates tremendously. Leveraged with the right strategy, this new channel makes your app visible on the top of App Store search and drives the most engaged users to your app. But how to master Apple Search Ads may remain a mystery to some marketers.
If you’re looking for a quick boost to enhance your knowledge in Apple Search Ads, this free training is made for you!
SearchAds by MobileAction's Apple Search Ads certified experts will go through everything you need to know about the basics of Apple Search Ads, quick campaign setup, and Apple Search Ads keyword optimization with ASO.
Session 1: Learn Apple Search Ads Basics
All the essentials of Apple Search Ads have been briefly covered to get you equipped with the right knowledge to create your campaigns.
What you’ll learn:
Why Apple Search Ads is essential to targeting the right users?
Apple Search Ads Basic or Advanced: Which one to go for?
Ideal campaign structure for your app
Overview of Match Types & when to use which type
When to use negative keywords
Session 2: Leverage ASO to Optimize Apple Search Ads
Learn how you can use App Store Optimization to uncover the well-performing keywords a.k.a “low-hanging fruits” for your Apple Search Ads campaigns.
What you’ll learn how to:
Run Apple Search Ads in your brand keywords without cannibalizing yourself
Incorporate ASO into your Apple Search Ads strategy
Find overlooked but high-potential keywords to scale your campaigns
Use cases and real examples from apps that are nailing the combined ASO and Apple Search Ads strategy
Session 3: Live Apple Search Ads Campaign Creation
In the final session, Sample campaigns and some further steps on how to optimize these campaigns have been created.
You’ll learn how to:
Create campaigns in less than 10 minutes
Setup audience targeting
Allocate your budget for different campaigns
Optimize your performance to maximize the ROAS
You can visit SearchAds by MobileAction's website and schedule a meeting with our dedicated Apple Search Ads experts to see how you can customize your user acquisition and learn more about how to optimize your campaigns with the help of our best practices.
