This is Part 1 of 2 of Amazon Traffic &Convert Masterclass.
The Amazon Traffic & Convert Masterclass is absolutely a no fluff course on mastering Amazon paid ads or PPC using Sponsored Products and Brands. These are over the shoulder videos, not screenshots of how to implement every strategy in detail.
This course is formatted to provide you with the strategy for each section where I explain the why and then the execution with the how.
Mastering paid ads (or PPC) always increases total sales. This happens for your ecommerce store, on Ebay, and on Amazon. Its not about vanity numbers like having a low ACoS, its about increasing total revenue using ads.
This course is not about sourcing products or philosophy, its about battle tested strategies and tactics that have worked for my account and the accounts that I have managed.
Amazon Traffic &Convert Masterclass Part 1 contains two modules that builds the foundation for Part 2.
Module 1 - Conducting Keyword Research, Product Targeting And Predicting Traffic Like A Pro
I'll teach you the techniques that other 6/7 figure Amazon sellers are using to find new keywords and products to target. If you're not targeting the best keywords or products, you're not getting discovered. Identify keywords and products that you can target to put you on the first page of Amazon. Generate organic & paid traffic to your product listing page. Find out who your competitors are and which keywords to target yourself. Which keywords to use in which campaign (broad, phrase or exact)? Many times, we're wondering why we're never on the first page for these keywords, we'll see why during this process.
Module 2 - Product Listing & Conversion Rate Optimization Like A Champ
Choosing the best keywords/search terms is the key for these 8 critical areas of the product listing to outrank your competitors. We'll get Amazon to index your product page with top competing keywords to increase your product relevancy and ranking.
Conversion Rate optimization is the single best way of increasing sales without spending a dime, but when you are spending money on ads, you want to make sure your ads convert at the highest level. If you do the math for your account, what is an additional 1% mean for you in terms of monthly revenue?
