Adserver discrepancies are the most discussed topic in advertising. Anyone in the digital advertising or for that matter in the advertising domain dreads the discrepancy topic - the advertiser, agency, planners, ops guys, finance team, and so on.

Let's look into why is it so and possible solutions to the same. In this course, let's discuss 17 of the most vital reasons that lead to the discrepancy situation in media and advertising.

Discrepancy results in losses, reconciliation issues as well an increase in offered value add. The discussion here is from a media agency point of view but it affects all digital and non-digital modes of media and advertising.

Discrepancies could take place for multiple aspects, there could be impression discrepancy, click discrepancy, or other vital aspects.

Though there are measures to minimize discrepancies but not a fully-fledged solution to mitigate the issue. Reasons, as have discussed here, are the multiple dimensions, multiple dependencies, and multiple combinations of the reasons that its next to impossible to streamline all reasons and come up with a solution that eliminates discrepancy in totality.

*******

Debaroon Gupta is primarily a Product Marketer & Operations professional with 9 years of proven track record of success managing high spending accounts at ad-agencies-publishers, coordinating diverse teams across geos, and implementing automated processes to bring down dependencies and increase in results; Consistently surpasses account KPIs through hands-on involvement and interaction with all project stakeholders; Actively listens to and understands client requirements in order to plan, execute high-value strategies that elevate sales and brand recall.