Search engine optimization requires a person to have good knowledge of search engine algorithms.

Search engines will never disclose how their systems work and the factors that they consider when deciding which pages should have high rankings. Even if they were to disclose such information, they can change their algorithms and criteria anytime, which have the high possibility of negatively affecting your traffic as well as your profit. This in turn will require you to tweak your website, which is very time-consuming and resource demanding.

To add more to the inconvenience, we can only make educated guesses on how things work under the hood, which can be derived from hundreds of experiments, years of experience, and endless discussions with the so-called experts in the field of search engine optimization.

Fortunately, there is a way for you to optimize your websites to have higher search engine ranks without worrying about the things that are happening behind the curtains. You won't have to worry about the endless changes in search engine algorithms. On top of that, you will be able to create your content in a way that attracts loyal readers to your site.

This course also covers the right objectives one should have when it comes to establishing a strong online presence and growing a business.