Being successful on TikTok is all about catching the attention of its user base.

TikTok users are looking for fun and entertaining content. Brands and organizations that have used the platform successfully for marketing know this and have posted creative videos that get the users involved in their brand in a fun way. If you want to succeed with TikTok marketing you must do the same. You need to decide on the tone that you want for your brand and then create short videos that resonate with this. Do you want to be funny, political, controversial or positive? When you create a good community vibe on TikTok other users will be clamoring to join in...

We would always recommend authenticity with your marketing for any social channel but it is particularly important with TikTok as it is so new and pure. The platform is not saturated yet with brands yet like Instagram and others are. You always need to be authentic on TikTok or else the community will shun you. Don't be sales orientated and try to push users to purchase your products and services. Instead you need to push community and creativity.

You need to find out who the best influencers are on TikTok and take a look at how they have become so successful. It is important that you learn from these influencers because they know what they are doing and how to get the best out of the platform. Look at the trends that influencers ride on and the hashtags that they use. Take a look at the posts that the influencers make and note the hashtags they use for the most successful posts...

All of these metrics are useful to you and can be a big help to develop your TikTok content strategy. You can identify useful patters with your profile overview metrics. You can use it to determine the time it takes users from first consuming your content to viewing your profile and becoming a follower. You need to be committed to marketing on TikTok. Don't make the mistake of posting a lot of videos at once and then do nothing for a long time. The users will just forget about you. Get organized and create a content marketing schedule for TikTok and stick to it.

Get these 10 exclusive, step-by-step video tutorials that'll show you how you can achieve success promoting your business on the rapidly growing platform of TikTok.