Account Based Marketing or popularly known as ABM is the new B2B. Whether you are in sales or in marketing ABM is the new way to sell to your prospects. This course starts with the basic fundamentals of Account Based Marketing and then takes a deep dive into the ABM Maturity Model where we discuss about Sales and Marketing Alignment in ABM, Selection of Target Accounts in ABM, Marketing Programs in ABM, Measurement, Metrics , Reporting in ABM, Tech Stack in ABM, Scaling of ABM etc.

What is covered in the course :

The Evolution of ABM- From What to How

Why Account Based Marketing

Why and When ABM Fails

What is ABM Maturity Model

Sales and Marketing Alignment in ABM

Selection of Target Accounts in ABM

Marketing Programs in ABM

Measurement, Metrics and Reporting in ABM

ABM Tech Stack

90 Days Action Plan to implement Account Based Marketing in your organization

Scaling ABM

So if you are a beginner and want to learn more the fundamentals of Account Based Marketing or ABM this course is tailor made for you

We have tried to cover all the fundamental aspects related to Account Based Marketing. At the end of the course , you will have a strong grip on the basic fundamentals related to Account Based Marketing