Break the walls of copywriting formulas and write content that gain utmost attention, engagement and action, online and offline -beyond just mediocre.

So, you want to feel the hype when you buy all the eyes and ears. You want to become a world-class storyteller, aka copywriter, content creator or sales and marketing professional. That's great! But let's face the bitter side of reality. Most copies become one of 6000 that every single one of us is bombarded with everyday and they hardly receive attention in the crazy attention competition, online and offline.

Throughout my marketing and three entrepreneurship experiences, I've seen that following the rules and confining yourself in copywriting formulas or templates just leads to mediocre content! One of the 6000!

More and more, remarkable copies are a surprise that don't follow the formulas. More and more, remarkable copies are about creating rule breaking stories. Copies are no longer solely about the products and services but about the stories you tell, considering the modern platforms capacities.

The question is how influential copies and content that stand out are born? Well… you’re on the right course to learn that, with no secret left unsaid.

How is this course different?

• The three unique tools (strategy worksheet, copy development worksheet and copywriting canvas) will let your creativity free and thriving, with full blast copywriting techniques to surpass mediocrity.

• Flavored with psychology and neuroscience of influence, you learn how to infuse stories (emotions and logic) into every message, copy or content.

• Breathe storytelling into content strategy and a bunch of keywords which real-time analytics won't spit out.

• You have a soulless content strategy to follow, bunch of bland keywords and real-time analytics on your neck. You will learn techniques to handle all three confidently, with first class Storytelling Mindset and techniques.

• Personalized data-driven marketing, interactive technologies and immersive experience (like VR), intertwine with transmedia narratives have brought communication to a next level. You will learn how to write copies at the edge of technology.

• Easily replicate unique story development framework, strategy worksheet and copywriting canvas; again and again by yourself or in team collaboration.

What happens in this course?

Straightforward and without the fuss, you will practice how to feel, think and write as a world-class copywriter. What you will learn in this course puts you on the right track to become an influential copywriter who knows how to gain attention, engage the audience and harvest actions. No matter in short like compelling landing page headlines and 30 seconds commercials or long like a 10-minute read blog post.

There are four modules to cover. We begin with Copywriting Foundations. And then to what I call trinity of successful copywriting: Copywriting Strategy, Development Framework, and Techniques.

Whatever comes after the first section, focuses on practical frameworks and tools that are designed to give you a boost. Enabling you with the power to hit the ground and start writing with influence and impact.

You will practice with three unique tools: Strategy worksheet, copy development worksheet and copywriting canvas. I'm sure these three will stay with you throughout your copywriting adventures.

You will learn how to improve your copies by being the first critic of your own work, using various test and benchmarking tools.

You will learn advanced copywriting skills to become...

• A world-class copywriter who writes authentic and sensational headlines, website material, blog posts, social media content, printed flyer or even short commercials for web, radio, podcasts and TV

• A content marketer and digital content creator who uses powerful copywriting techniques to deliver scalable and personalized messages

• A marketing, brand, content and social media strategist who pursues strategies with utmost awareness, engagement and conversion

• A CMO, marketing, brand and content manager who is pumped to tell a compelling story to the world

  
  

Where we begin and how we proceed?

• We start by adopting Storytelling Mindset. That’s the master key to write influential copies.

• We will continue with crafting copywriting strategy, and then how to ideate and sort your ideas through the unique story development framework. Here you will learn how to infuse principles of influence into your copies.

• Finally you will learn how to assemble your ideas to write the copy through a compelling information and emotions arc considering traditional and cutting-edge techniques and technologies.

• At every stage, test and benchmarking tools will help to lead the right path.

How learnings are reinforced?

In all the four sections, you’ll learn by examples and related activities. Lots of examples are in review to reinforce your learnings in most common copywriting use cases like writing influential headlines and taglines, landing pages, writing for email campaigns, social media and others. We dig into best practices from well-known brands, big multinationals and small businesses in both for-profit and nonprofit sectors. All those real-world examples and practices are here to make sure you finish the course with confidence, credibility, and expertise to write impactful copies.

Where to apply your copywriting skills?

• Professional copywriting for all sorts of digital content like landing pages, call to actions, social media posts, emails, ads, as well as speeches, printed brochures...

• Marketing/branding/content strategies and tactics, brand storytelling, key messaging, campaign design...

• Leading prospects on and off the sales/marketing funnel, building content journey...

• Marketing/sales/fundraising pitch

• Internal/external stakeholders communication

• Thought leadership, business cases, success stories, demos, seminars, webinars...