Did you know our brains are tricking us all the time? There’s a saying that I subscribe to that goes, “Don’t believe everything you think.” Human beings do not process information and make decisions perfectly. People use biases as shortcuts. One can argue that everything is a bias and biases aren’t necessarily a negative. Biases are simply something to watch out for in our natural thought processes. They can be influenced by our memories, experiences, or general culture. By understanding human psychology we can not only become better business owners, but also better human beings. There are literally 100s of cognitive biases. In this course you will discover which ones can help you in your business. Think you know all of them?There is actually a cognitive bias that I will cover in this course called the "lollapalooza effect."The lollapalooza effect is when there are several biases influencing you at the same time. The point is there are so many cognitive biases that you could be under the influence by you won't know which one. May be you think one is in play, but actually there are five biases operating at the same time, that's the lollapalooza effect. Learn about the lollapalooza effect and more if you get my 67 Cognitive Biases That Can Help You Make More Money Course.