Two of the most important lessons I’ve learned during my 35 years as a professional copywriter are...

1. Your first draft of sales copy is never your best draft.
2. The fastest, easiest and most reliable way to improve that first draft is by applying a formal review process.

I learned the first lesson early on, with the help of my early mentors and peers.

The second lesson took me much longer to figure out.

For years I was trying to improve early drafts of my copy simply by reading through it and looking for places where I could give it a few tweaks.

This informal approach simply doesn’t work.

That’s why I developed my 21 Copywriting Hacks.

These proven hacks represent a checklist I can use to improve the three core elements of any sales page... the Headline, the Body Text and the Call To Action.

Using a formal checklist has given me the edge I’ve needed to consistently deliver powerful results for my clients, win international copywriting awards, and earn a strong 6-figure income year after year.

And now it’s your turn...

By taking this course and learning how to apply each group of hacks, you’ll give yourself a massive advantage moving forward.

Whether you’re a freelance copywriter, in-house copywriter, entrepreneur or growth hacker... good things happen when your copy starts to deliver higher conversion rates and more sales!

"Your 21 Copywriting Hacks course was incredibly timely for me! I got it while I was in the middle of writing an online sales page for a client. Long story short, I applied just 3 of your hacks to one part of the page, and my client is super-excited about its generating lots of sales for her two-book bundle. A great big ol' THANKS for putting this course out there now!" Natalie Rotunda

"Solid, helpful checks and reminders will certainly improve my copy, as well as develop my copywriting skills on future projects. Good value course..." Jim Mahannah