Dive into Kano Analysis and prioritize customer needs

About This Video

• Master the ability to systematically identify and prioritize your customer requirements
• Specialize your skills in exploring your customer’s stated and latent needs
• Acquire the knack to delight your customers and make them your raving fans for a lifetime

In Detail

With increasing competition and constantly changing customer requirements, it has become exceedingly important to learn the art and science of prioritizing the most important needs and requirements of your customers. Kano Analysis is a unique tool that has a structured approach to understand these customer requirements, translate those needs/requirements into specific categories, and prioritize them.

This tool is extensively used by Six Sigma Green Belts and Black Belts in their Lean Six Sigma projects. Kano Analysis is most effective in the Define Phase of any Six Sigma Green Belt or a Six Sigma Black Belt project. In the Define Phase, the Green Belt or the Black Belt looks for pain areas of the business process. When Kano Analysis is used, it helps understand customer requirements and provides a laser-sharp focus on only those requirements that your customers care about. This tool can also be used as a standalone tool that is independent of a Six Sigma project.

If you want to thrive in today’s competitive environment, you must make your customers your raving fans. This is only possible when you focus and deliver exactly what your customer wants. Kano Analysis is the only tool that helps you identify what your customers exactly want.