Video description
Use your failure, mistakes, and vulnerabilities to fund success—the proven guide to building a powerful personal brand through the fearless admission of just being human. The authors explain why vulnerability is important and how it cultivates more durable connections than any polished persona can.
Table of Contents
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Foreword
Introduction
Disclaimer
Part 1, Chapter 1: Own Your Whole Story
Chapter 2: Don’t Be Ideal, Be Real
Chapter 3: When You Speak, Speak Your Truth
Chapter 4: Run Farther With Imperfect Friends
Part 2, Chapter 5: Your Brand Is Who You Are
Chapter 6: Your Brand Precedes You
Chapter 7: Put Yourself Out There
Chapter 8: Ditch The Act And Be Yourself
Part 3, Chapter 9: Step One: Positioning Is An Art Form
Chapter 10: Step Two: Discover What Makes You Stand Out
Chapter 11: Step Three: Overcome Fear And Share
Chapter 12: Step Four: Focus On Form, Not Force
Chapter 13: Step Five: Make Eye Contact With The Camera
Chapter 14: Step Six: Be Consistent With Content
Chapter 15: Step Seven: Keep It Social
Chapter 16: Step Eight: Sequential Steps Create Success
Chapter 17: Your Success Is Half The Story
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