Video description
Your backlist promises long-tail sales and newfound revenue. But to tap this potential, your books must exist in a digital form. Learn practical information to make decisions about digitization.
Table of Contents
Chapter 1: Introduction
Chapter 2: Customized publishing
Chapter 3: Meet accessibility requirements
Chapter 4: Get to know your content
Chapter 5: Position references
Chapter 6: Plan for content reuse
Chapter 7: Lesson learned at Cengage …