Video description

If you want to design intuitive and engaging web sites, apps, print materials or products, then you need to know the psychology that underlies people's behavior. 100 Things Every Designer Needs to Know About People explores both the foundational and the latest research in psychology and applies it to design. What grabs and holds attention on a page or screen? What is more important, peripheral vision or central vision? How much information is too much at one time? How do you motivate people to continue on to the next step? What line length should you use if you want people to read text on or offline? What about color? Imagery? Does font type really matter? These are just a few of the questions that the book answers.

This video is not just a set of guidelines, but a deep dive into what makes people tick. Dr. Weinschenk shares the psychology research and shows lots of examples so that you can design intuitive and engaging print, web, applications and products that match the way people think, work, and play. Download Lesson Files https://ptgmedia.pearsoncmg.com/digital/learn_by_video/9780133838886/lesson_files.zip

Table of Contents

What are we really doing when we are seeing and reading? What we perceive when we see is only half the story.

Welcome 00:02:18

How People See and Read 00:01:44

The Truth About Using All Capital Letters 00:02:36

All About Fonts 00:05:22

Headings And Line Length 00:04:11

Fusiform Facial Reference 00:03:14

Color 00:05:02

Affordance 00:04:16

Peripheral Vision 00:05:29

Research on thinking and memory shows us that people will try to do as little thinking as possible, and also that human memory is fragile.

System 1 and System 2 Thinking 00:03:47

The Myth of Seven + or – Two and Progressive Disclosure 00:08:25

Mental Models 00:05:01

Most mental processing occurs unconsciously, and that includes decisions. If you want people to decide to press a button to sign up or buy then you need to understand how people make decisions

The 3 Brains 00:03:22

Fear and Loss 00:03:53

What Motivates People 00:02:28

We are, by our biology, our psychology, and our evolutionary history, social animals. In this section we’ll take a look at social factors and how you can incorporate social factors into your designs.

Social Factors 00:04:00

Let’s talk about next steps to get more information and start applying what you have learned.

Conclusion 00:00:34