Design for How People Think

Video description

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience.

Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular …

Design for How People Think

Video description

Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights. You’ll then learn how to apply that knowledge to design brilliant experiences for your customers.

Learn about the "six minds" of user experience and how each contributes to the perception of a singular experience
Find out how your team—without any specialized training in psychology—can uncover critical insights about your customers’ conscious and unconscious processes
Learn how to immediately apply what you’ve learned to improve your products and services
Explore practical examples of how the Fortune 100 used this system to build highly successful experiences

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Introduction

Preface

Part 1. Rethinking “the” Experience

The Six Minds of Experience
In the Blink of an Eye: Vision, Attention, and Automaticity
Wayfinding: Where Am I?
Memory/Semantics
Language: I Told You So
Decision Making and Problem Solving: Enter Consciousness, Stage Left
Emotion: Logical Decision Making Meets Its Match

Part 2. Exposing Secrets

User Research: Contextual Interviews
Vision: Are You Looking at Me?
Language: Did They Just Say That?
Wayfinding: How Do You Get There?
Memory: Expectations and Filling in Gaps
Decision Making: Following the Breadcrumbs
Emotion: The Unspoken Reality

Part 3. Putting the Six Minds to Work in Your Designs

Sense-Making
Putting the Six Minds to Work: Appeal, Enhance, Awaken
Succeed Fast, Succeed Often
Now See What You’ve Done?
How to Make a Better Human

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